The ‘Wiener Methode der Bildstatistik’

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The ‘Wiener Methode der Bildstatistik’ – (ISOTYPE) – between Art and Design

  • Tue 14 Oct 2014
  • 7:00PM

Part of the Time(less) Signs exhibition

Christopher Burke, co-editor of the book Isotype: design and contexts, 1925–1971 (2013), will talk about the pictorial language developed by Otto Neurath and his colleagues. As co-founder of the Vienna Circle, Neurath had many talents but he never claimed to be an artist. Yet he was a kind of graphic designer, developing the Vienna Method of Pictorial Statistics (Isotype). He employed German artist Gerd Arntz to depict objects with powerful graphic simplicity in pictograms. Such images have entered popular graphic culture due to their ubiquity on public information signs, while their use in art develops new kinds of meaning.

'Motor Vehicle Distribution Worldwide', Gesellschaft und Wirtschaft, 1930

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