The exhibition continues until 2 April 2015.
As a photographer and journalist on the interface of art, subculture, social criticism and style, Britta Burger approaches fashion photography as a balancing act between journalism and commerce. Fashion promotes constant change and creates a desire for the unnecessary, while Burger’s photography also explores the less marketable aspects of consumerism.
Her fashion stories – all produced with a certain pressure to sell a magazine, product, or lifestyle – are shown alongside her documentary photography about people on the fringes of style, fashion and society. Sometimes the only difference is the context.
Instead of an exhibition catalogue Burger has produced a free limited edition fanzine with photos, posters and quotes from social media conversations and emails.
The exhibition is presented in conjunction with London Fashion week and the British Council's International Fashion Showcase. Six Austrian designers will be presented alongside designers from around the world at Brewer Street Car Park, in an exhibition entitled Another Austria: Writing Fashion. Another event at the ACF London entitled Another Austria: Narrative Threads will explore the relationship between fashion and literature with authors featured alongside designs which inspired them.